2 weeks

Online intensive
on SMM and targeting

Learn a new profession to start a career in marketing

Online intensive<br>
on SMM and targeting

AI-native program. We teach you how to apply AI in practice

70% of practice – learning
on real projects

A portfolio of projects
that employers will appreciate

Career support for successful employment

Who is an SMM specialist and targeting expert?

An SMM specialist develops a brand in social networks: creates content, communicates with the audience and builds trust.

A targetologist adjusts advertising to show it to exactly those people who can become customers.
Together, they combine creativity and analytics - test formats, audiences and messages to increase reach and applications.

What will you be able to do after the course?

Create content that works

Write texts, shoot, plan and build a promotion strategy.

Run ads and attract customers

Set up targeting, test audiences, and scale results.

Work with projects and earn money

Manage multiple clients, work remotely, and grow digitally.

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For beginners and those who want to change their profession

You will learn how social media works for business, learn how to create effective posts and ads, launch campaigns on Facebook and Instagram, select audiences and analyze results. The program is designed so that even without previous experience, you can master the basics of SMM and targeting and start working in this field.

For those who want to improve their qualifications

You will learn how to fine-tune targeted campaigns, optimize budgets, analyze audience behavior, and automate processes for maximum results. This is a great opportunity to improve your professional skills and work more strategically and effectively in SMM and social media advertising.

Earnings will increase
along with experience

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Junior

First commercial projects, portfolio, teamwork.

From $600+

middle

1–2 years of experience

Independent work on projects

From $800+

Senior

3–4 years of experience

Complex cases, task management

From $1500+

Our program is AI-integrated

AI is used at all stages of work:

generation of concepts and references
acceleration of texture creation
model optimization
automation of routine tasks

Students integrate AI into their workflow at no additional cost.

Our students work faster and with better quality

save time through automation
increase productivity
perform more tasks
remain competitive in the market
use AI as a competitive advantage

Real experience
and lots of practice

Gain experience that is usually only gained in your first job.

Practice on real tasks and projects

Gain expertise like in your first job. Learn on specific tasks and projects. Enter the job market as an early-middle level specialist.

Teacher assistance

Our mentors are SMM and targeted advertising practitioners with real-world experience running campaigns on Facebook, Instagram, and other platforms. They answer your questions, review assignments, and share tips so you can quickly put your knowledge into practice.

Own learning platform

Lesson records, performance statistics, assignments and learning materials, support - everything you need for your convenient and effective learning.

Course program

Introduction to SMM and strategy4 Topics

Setting SMM goals and objectives
Defining target audience segments
Conducting competitor analysis
Types of promotion in social networks

Design and content3 Topics

Designing business pages on Facebook and Instagram
Creating content plans for feed and stories
Preparation of advertising creatives

Meta advertising infrastructure basics4 Topics

Creating a business office
Ads Manager settings
Creating catalogs and a store in Commerce Manager
Working with a pixel in Events Manager

Advertising settings5 topics

Types of goals and their differences
Step-by-step advertising launch
Conversion and lead generation
Advertising budget
Promotion strategy

Analytics and optimization4 Topics

Analysis of advertising campaigns
Creating reports
Campaign optimization and strategy correction
Working with the admin

20 topics

3 times per week / 6 hours per week

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Class format and cost

Flexible learning format adapted to the schedule of schoolchildren and students

SMM intensive course

Duration:

2 weeks

Schedule:

3 times a week

Time:

6 hours per week

Course fee:

6 786 PHP

Pay for the course

Get a free
consultation

Leave a request - we will call you, tell you more about the course program

Frequently Asked Questions

How do I know if being a targetologist is right for me?

It all starts with your desire to learn. Every student who has joined us has successfully acquired a new profession. Schedule a free consultation, and we'll help guide you toward the right path for your goals.

SMM specialist and targeting specialist - what are their differences?

The profession of a targeting specialist as well as smm manager refers to the sphere of marketing and work with social networks, because these specialities are often confused. The difference is that an SMM specialist is in charge of maintaining the customer's accounts in social networks, while a targeting specialist is in charge of advertising placements of this content.

Who can take the course; are there any age or knowledge pre-requisites?

The course is open to anyone aged 15 and over, regardless of their basic education. No exams or tests are required for admission.

What document / certificate will I receive after the course?

The certificate of IT STEP Academy is available in English.

What documents do I need to enroll?

To complete you registration, you will need to present an ID showing that you are over 18 years of age and a payment depending on the course and the payment schedule you choose.

Is 2 weeks enough time to become a targeting and SMM specialist?

Yes, because the targeting and SMM course will be taught at a super-intensive pace, with deep dives into each topic and practical examples and case studies.

Online intensive on SMM and targeting