Intensive
SMM and targeting

Learn a new profession to start a career in IT.

Why do you need
an intensive on SMM and targeting

Master the basics of brand promotion on Instagram and Facebook, how to build a strategy and content for social networks, setting up ad campaigns and connecting with your audience.

Unleash your creativity! Discover how to write with heart, capture atmospheric photos, and create impactful ad campaigns that stand out.

Work remotely. It is enough to visit the office once a week for filming, and the rest is magic in Hogwarts... more precisely, at home :)

Take on multiple projects at once! Expand your horizons, boost your income, and dive into exciting new challenges every day.

Who is the course for?

SMM and targeting is a direction open for anyone with any professional background. IT-related experience is not required to become a targetologist. Stay focused and have time to study and improve the acquired knowledge.

University students

Gain a second specialty while still in university! Build real-world skills and start earning as a student.

Specialists outside the IT field

Ready for a career change and higher earnings? Our online intensive in SMM and targeting offers a smooth entry into the profitable world of digital marketing.

IT specialists

Organize your digital marketing knowledge and gain in-demand, practical skills valued in both local and international markets.

Course program

SMM and targeting

Intensive program Fundamentals of SMM and Targeting

Setting SMM goals and objectives

Definition of target audience segments

Conducting competitor analysis

Designing business pages on Facebook and Instagram

Creating content plans for the feed and stories

Types of promotion in social networks

Assessment of key performance indicators

Setting up a Business Account

Setting up Ads Manager

Creating catalogs and a store in Commerce Manager

Audience parsing

Working with a pixel in Events Manager

Types of goals and their difference

Step-by-step launch of advertising

The secret of the Promote button

Conversion and lead generation

Preparation of advertising creatives

Advertising budget

Advertising strategy

Analysis of advertising campaigns and reporting

Study results

After completing your studies in SMM and Targeting, you will be able to:

Develop content plans and craft impactful texts that deliver results.

Design visuals that are both attractive and effective.

Master the Meta Business Suite for streamlined social media management.

Launch successful ad campaigns in Ads Manager.

Choose cost-effective promotion strategies for maximum ROI.

Analyze and optimize ad performance to improve results.

Use pixel tracking and remarketing tools to re-engage visitors.

Implement sales funnels to boost social media conversions.

Communicate seamlessly with industry experts.

Confidently delegate business promotion tasks for scalable growth.

More than 1500 companies worldwide where our alumni are working

Why choose us?

Founded in 1999, IT STEP Academy began its journey when the IT industry was just emerging. From the very beginning, we trained the first generations of programmers, web designers, and other IT professionals. Today, we equip students with skills that meet the demands of modern employers—focusing on practical competence over theory. Employers don’t just want knowledge; they need professionals skilled in solving real-world challenges and optimizing business processes.

IT STEP Computer Academy started its activity in 1999, when the IT industry was just beginning to develop and gain popularity. Even then we trained the first programmers, web designers and other IT specialists.

Today, we provide students with the skills that employers and modern business need - without dry theory. Employers do not need your knowledge - they need competence in solving work problems and setting up business processes.

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Frequently Asked Questions

How do I know if being a targetologist is right for me?

It all starts with your desire to learn. Every student who has joined us has successfully acquired a new profession. Schedule a free consultation, and we'll help guide you toward the right path for your goals.

SMM specialist and targeting specialist - what are their differences?

The profession of a targeting specialist as well as smm manager refers to the sphere of marketing and work with social networks, because these specialities are often confused. The difference is that an SMM specialist is in charge of maintaining the customer's accounts in social networks, while a targeting specialist is in charge of advertising placements of this content.

Who can take the course; are there any age or knowledge pre-requisites?

The course is open to anyone aged 15 and over, regardless of their basic education. No exams or tests are required for admission.

What document / certificate will I receive after the course?

The certificate of IT STEP Academy is available in English.

What documents do I need to enroll?

To complete you registration, you will need to present an ID showing that you are over 18 years of age and a payment depending on the course and the payment schedule you choose.

Is 2 weeks enough time to become a targeting and SMM specialist?

Yes, because the targeting and SMM course will be taught at a super-intensive pace, with deep dives into each topic and practical examples and case studies.

IntensiveSMM and targeting

Why do you needan intensive on SMM and targeting